Local NHS appeals for public's help over winter

A campaign has been launched to help people manage their health and get help from the right place.
Photo from Royal Berkshire Hospital winter ready campaign

NHS services in Reading, Wokingham and West Berkshire have launched a public information campaign to help people get ‘winter ready’.

The campaign aims to inform you of small actions you can take to reduce pressure on GPs, A&E and other services and how to get medical support when you need it, as quickly as possible.

Are you winter ready?

The local NHS campaign will give advice on how to:

  • Be Prepared: stock up your medicine cabinet, support relatives and get vaccines
  • Know the Right Place to Go: when to use NHS 111, A&E or go to other services
  • See Your GP Differently: how to access your local doctor without needing to go in.

Winter Ready Web Page

Steve McManus, chief executive of the Royal Berkshire Hospital, said more than 400 people a day were frequently turning up at A&E and some of this pressure could be relieved if the public followed the campaign advice.

Gerry Crawford, regional Director at Berkshire Healthcare NHS Foundation Trust, which runs community nursing and mental health services, reminded people that they could self-refer to local Talking Therapies for mental health support.

GP Dr Abid Irfan, clinical chair of Berkshire West Clinical Commissioning Group, added that GPs and other NHS services were trying to provide the best possible care they could and the public's support would help them get through the next few months.

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